Modern Solution · LeadNet · Confidential

RPM Living × LeadNet

10X Ft Lauderdale bridge

LeadNet at 10X
Ft Lauderdale

Recover site demand. Prove handoff. Earn the portfolio conversation.

Prepared for RPM Living · Gaby Ortiz · Sep 2026

02 · The ask

Run LeadNet on 10xftlapts.com

Under RPM phase-1 rules — measure the pool; don’t guarantee a calendar waitlist.

Identify high-intent anonymous visitors on the property site
Nurture via email + direct mail + manual handoff (phase-1 channels)
Build a nurtured contact / SecureCafe · plan-level waitlist pool sequenced to make-ready
Define “meaningful” with RPM up front; success measured on live traffic + match — then portfolio expand

Safe claim shape Phase 1: recover lost site visitors into a worked contact file (email + DM) and prove handoff to tours/apps on make-ready. Phase 2: unlock ad retargeting + CRM once value is proven. Timeline to a usable pool depends on site traffic — we measure it; we don’t guarantee a waitlist by month six.

03 · Why RPM / why now

One clean pilot. Portfolio upside after proof.

Property

10X FTL

Controlled live environment on the Cardone × Modern Solution path — pitch the property pilot, not the relationship.

Rules already aligned

Phase 1

RPM Living (Gaby Ortiz, Aug 27) locked install constraints. Low blast radius by design.

Ambition

Portfolio

First paid portfolio motion after a credible single-asset proof — not a day-one multi-site rollout.

AudienceRPM Living marketing leadership — Gaby Ortiz primary; Jamie Rizzuto as needed.

04 · Ops problem

Vacancy on the books ≠ inventory you can sell today

Demand recovery should chase make-ready — not total vacant.

Bucket A

Vacant

On the books — includes units that are not showable yet.

Bucket B · the product

Make-ready

What leasing can tour and lease now. Phase-1 success aligns here.

Bucket C

Not yet sellable

Turn / reno / offline gap. Marketing into this burns budget and bandwidth.

Marketing sized to “all vacant” overstates sellable demand and creates tour friction
A worked contact / waitlist pool only looks like success when sequenced to make-ready

05 · Product

Anonymous property-site traffic → actionable contacts

LeadNet recovers high-intent visitors who never form-fill — for channels you already run.

Phase 1 · this pilot

Email · DM · manual handoff

Pixel on the property site. Nurture recovered contacts. Documented onsite handoff. No stack entanglement day one.

Phase 2 · after proof

Meta / Google + CRM

Unlock ad-audience retargeting and CRM/API once Phase-1 proves contact quality and handoff value.

Guardrail No invented MF ROI. No “50–60% of traffic → leads” as an RPM proof point. LeadNet sits beside the leasing stack — not a rip-and-replace CRM on day one.

06 · Trust · phase-1 rules

Built the way RPM asked to start

Low blast radius. Prove recovery before stack entanglement.

✓Pixel on the property site only — not RPM GTM
✓No Google / Meta audience integration in phase 1
✓No CRM / API until value is proven
✓RPM supplies resident suppression + applicable URLs
✓Documented nurture → onsite handoff workflow

07 · The 10X play

Build a worked contact pool — measure, don’t promise calendar fill

Units

310

1–2BR luxury

Address

1919 SE 10th Ave

Fort Lauderdale, FL 33316

Status

Operating

Live inventory · publicly leasing — not pre-lease / coming-soon

Waitlist UX

SecureCafe

Plan-level waitlist CTAs · 10xftlapts.securecafe.com

Phase	Window	Focus
Install	Week 0–2	Pixel, suppression, creative, handoff SOP
Recover	Ongoing	Identity + email/DM nurture + manual handoff
Prove	Checkpoint w/ RPM	Contact quality + tour/app/waitlist adds vs make-ready
Unlock	After proof	Phase 2: Meta/Google audiences + CRM

FTL demandRelatively even year-round (RealPage). Timing = traffic + ops — not “hit peak season.” We do not guarantee a meaningful waitlist by month six.

08 · Channel system

Web ID → phase-1 nurture → leasing handoff

01

Visit

Floorplan / pricing / availability / apply on 10xftlapts.com

→

02

Identify

LeadNet resolves actionable contact where available

→

03

Nurture

Email + DM (Modern Postcard ecosystem)

→

04

Handoff

Manual handoff to leasing — no day-one Meta/Google or CRM/API

→

05

Make-ready

Worked demand against showable units + plan-level waitlist

Phase-2 unlockMeta/Google audience retargeting + CRM after Phase-1 proof — not implied as day-one features.

09 · Intent paths

Match creative to what renters actually browse

Test structure — not invented performance. Public 10X product is 1–2BR.

1-bed

Primary browse path

2-bed

Primary browse path

Pet-friendly

Intent overlay on plans

Creative alignmentPoint nurture at make-ready / available-soon, not total vacant. No 3BR marketed publicly at 10X — do not invent it on-slide.

10 · Proof bar

Proof before portfolio

“Meaningful” is defined with RPM — not a vanity list size, not a month-six guarantee.

What we measure

Recovered-visitor contact quality (workable email / address where matched)
Handoff → tour / application / SecureCafe · plan-level waitlist add against make-ready
Ops feedback on handoff quality (qualitative)

Phase-1 non-goals

Full CRM sync
Paid social audience sharing (Meta/Google)
Multi-site rollout
Guaranteed waitlist-by-month-six

Success framingMeasured on live traffic + match — then portfolio expand. Vacancy % is not the Phase-1 scoreboard.

11 · Scale

One property proof → portfolio motion

Prove LeadNet at 10X Ft Lauderdale, then sequence pixelable South Florida peers — not a spray across all assets.

Cardone public portfolio

47

Assets · ~14.8k multifamily units (Cardone Capital public headline)

LeadNet-pixelable now

~11

Communities with dedicated 10x* leasing sites (phase-1 pixel fit)

Pilot first

10X FTL

Prove contact quality + make-ready handoff before multi-site

Closest post-FTL peers (own 10x* sites)

Riverwalk · Miami River · Delray · Mizner Park

+ Las Olas Walk if SoftCafe/SecureCafe host is confirmed (portal path today).

Keep phase-1 discipline until each site earns Meta/Google + CRM
Do not spray LeadNet across all 47 on day one
Commercial structure — [PRICE TBD]

Do notInvent rents, occupancy, or portfolio ROI. Source: Research cardone-portfolio-metrics (2026-09-25).

12 · Next step

When the property is cleared to install

1Confirm URLs + suppression file owners
2Pixel install on the 10X property site
3Approve nurture calendar + handoff workflow
4Kickoff measurement plan — define “meaningful” with RPM; make-ready success metrics

CTAGreen-light install sequence for 10X; schedule first checkpoint on live traffic / match.

Commercial

[PRICE TBD]

13 · Appendix

Glossary · guardrails · contact

Glossary

LeadNet — Modern Solution product: anonymous property-site visitors → actionable contacts.

Make-ready — showable inventory; Phase-1 success aligns here.

SecureCafe / plan-level waitlist — property PMA waitlist UX (10xftlapts.securecafe.com).

Suppression — resident / do-not-contact file from RPM.

Phase 1 vs 2 — email/DM/manual handoff first; Meta/Google + CRM after proof.

Speaker guardrails

Never guarantee 4–6 months to a meaningful waitlist.
Never invent pricing / ROI / 50–60% traffic→leads.
Never call 10X pre-lease / coming-soon.
Keep phase-1 constraints visible.

Fair Housing / compliance: high-level posture only; legal owns detail.

Contact: Ryan Rammel · Modern Solution

LeadNet at 10XFt Lauderdale

What we measure

Phase-1 non-goals

LeadNet at 10X
Ft Lauderdale